1384 Broadway 9th FL, New York, NY 10018



Founded in 1979 by Robert Greenberg, LA Gear is an American lifestyle brand based in Los Angeles, California offering retro inspired and new school shoes and apparel. As the 1990’s began LA Gear’s popularity continued to rise as their lines were featured in high end department stores. The brand’s immediate success drew endorsements from major athletes and celebrities such as Kareem Abdul-Jabbar, Karl Malone, Hakeem Olajuwon, Joe Montana, Wayne Gretzky, and Michael Jackson. 

LA Gear has remained popular with 80s/90s fashion enthusiasts, and the general public, with fond memories of childhood apparel. After years of nostalgic fans asking for the re-release of LA Gear apparel, Forever 21 launched the #f21xlagear campaign. Kicking off with a video that dropped in Times Square NYC, the international retailing giant created a spring/summer 2018 collection that sold out less than a month after its release. With retro fashion gaining popularity and becoming more and more of a trend, LA Gear has made a comeback and established itself as innovators and leaders of the class.


Brand Positioning:
• Retro inspired clothing for young men and women

• Available in the United States

• Can be found in dept stores and specialty retailers